UPCEA: 2018 Marketing and Enrollment Management Seminar
What is the seminar about?
The annual UPCEA Marketing and Enrollment Management Seminar is the premier event for leaders and practitioners responsible for professional, continuing, and online education marketing and enrollment management at colleges and universities around the world. For over 25 years, the UPCEA seminar has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Designed for both senior leaders and practitioners, the seminar offers high level, strategically-focused presentations as well as sessions which spotlight the tactical components of marketing and enrollment management in today’s higher education landscape.
Cutting edge content in marketing and enrollment services, deep-dive sessions and incredible general sessions are once again on the agenda for the 2018 conference. In addition to valuable content and professional development, the UPCEA Marketing and Enrollment Management Seminar offers attendees engaging networking opportunities, such as a reception, newcomer’s orientation (for those new to UPCEA or the seminar), a networking breakfast and dinner groups.
Who should attend?
- Marketing and enrollment management directors, specialists and managers.
- Strategists and implementers of marketing and recruitment efforts focused on adult, professional, and continuing education (credit and non-credit courses and programs), as well as online degree programs (undergraduate and graduate level).
- Professionals involved with promotion, program development, or public relations related to the adult learner market.