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Marketing Persona Examples for Adult Learners

Today’s digitally aware adult learners have many choices when pursuing continuing education opportunities. Institutions need to find effective ways to reach these future students and introduce the right courses or programs to them. So where do institutions begin? A great place to start is to develop marketing personas. Marketing personas will help you better understand your future students so you can make a powerful connection with empathy.

UPCEA: Forum on the Future of Work in New York City, NY | June 20-21, 2019