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Marketing to Adult Learners via the Buyer’s Journey

A great content marketing strategy is key to inbound leads but without great content at its core, you won’t get very far. Aligning your content to the buyer’s journey is the next step in helping prospective students select your institution for their educational needs. There are many definitions of good content, but we believe it needs to be both valuable and relevant to your prospective students.

UPCEA Mid-Atlantic 2019 Region Conference, Pittsburgh, PA | October 2-4, 2019