Build and execute targeted, powerful digital advertising campaigns. MindMax provides everything from creative to ad spend recommendations. Capabilities include paid search (Google), display ads, social media marketing (Facebook, Instagram, LinkedIn), and remarketing.

Search Engine Optimization (SEO) is an integral part of any digital marketing strategy. SEO is key to driving prospective students to your school’s website from various online platforms.

Lead nurturing is the process of developing a thoughtful, tailored relationship with prospective students at every stage of the enrollment process and through each step of their buying journey with your university. Lead nurturing uses marketing and communication channels to listen and respond accordingly to the needs expressed by prospective students—offering more information, or less, based on their actions and behavior.

At the core of a school’s marketing programs should be program-specific and industry-related content that is both useful and relevant to potential students. Content marketing is a strategic marketing approach focused on creating and distributing valuable content to attract and retain a clearly defined audience and ultimately, to drive prospective student action.