Our demand generation strategies focus on the numbers that count: increasing applicants and enrollments for your school’s programs. Harness the power of strategic digital marketing to bring in qualified leads for your institution.

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With MindMax, you will:

Reach prospective students and introduce them to your programs

Acquire students as qualified leads

Nurture them as they consider your institution

Enroll students in the appropriate program

Encourage students to become an advocate for your institution

MindMax can coordinate with a current marketing team or serve as your fully outsourced digital marketing department. Demand Generation services include:

Digital Advertising
Website SEO
Lead Nurturing
Content Marketing

Build and execute targeted, powerful digital advertising campaigns. MindMax provides everything from creative to ad spend recommendations. Capabilities include paid search (Google), display ads, social media marketing (Facebook, Instagram, LinkedIn), and remarketing.

Search Engine Optimization (SEO) is an integral part of any digital marketing strategy. SEO is key to driving prospective students to your school’s website from various online platforms.

Lead nurturing is the process of developing a thoughtful, tailored relationship with prospective students at every stage of the enrollment process and through each step of their buying journey with your university. Lead nurturing uses marketing and communication channels to listen and respond accordingly to the needs expressed by prospective students—offering more information, or less, based on their actions and behavior.

At the core of a school’s marketing programs should be program-specific and industry-related content that is both useful and relevant to potential students. Content marketing is a strategic marketing approach focused on creating and distributing valuable content to attract and retain a clearly defined audience and ultimately, to drive prospective student action.

Interested in Demand Generation for your institution? Contact us to speak with one of our representatives for more information.

Recorded Webinar

From Spreadsheets to Salesforce.com: Using CRM to Increase Internal Efficiencies and Improve Student Experience

Are you making the most of your human talent to engage with prospective students? How can CRM technology enable your unit to better support student success?

Collecting and organizing data in enrollment management is a critical, yet often complex and inefficient, process for schools.

That’s why regardless of your current situation – exploring CRM, transitioning to CRM, or optimizing within your existing CRM – it’s critical to identify your biggest process pain points, start small, and consistently iterate to see lasting improvements for your internal team and prospective students.

Access the Webinar