“Recruitment isn’t just lead generation—it’s the first opportunity for students to connect with someone at the institution.” This powerful insight from Marqus Dorame, Director of Recruitment and Enrollment at Arizona Online, captures the essence of his conversation with MindMax CEO Lee Maxey.

In their discussion, Dorame shares how Arizona Online leverages a blend of people, process, technology, and culture to meet students where they are. Through personalized outreach and innovative AI tools, their recruitment strategies focus on making the process as seamless as possible for students while fostering a culture of continuous improvement for staff.

Watch the full conversation.

Participants:

– Lee Maxey, CEO, MindMax 
– Marqus Dorame, Director of Online Recruitment & Enrollment, The University of Arizona

Core Themes:

– Taking a student-first approach in recruitment.

– Leveraging AI to scale personalized engagement.

– Overcoming challenges in international and graduate recruitment.

– Piloting creative strategies to boost student connection.

Key Concepts Covered:

– The importance of a student-first approach at Arizona Online, highlighting success in retaining talent and building connections.

– Adapting recruitment strategies for international students during the pandemic, which led to a significant increase in engagement through personalized outreach.

– Leveraging AI in recruitment to scale personalized outreach while maintaining a crucial human connection.

– The current structure of recruitment and enrollment at Arizona Online, noting the absence of feedback loops and plans to enhance student engagement and support in the future.

– Insights on future trends in recruitment, including a shift toward increasingly personalized communication strategies and navigating a potentially chaotic recruitment landscape.

– The significance of nurturing student relationships during recruitment to set the tone for their educational journey.