Are you considering working with an enrollment management partner to grow enrollments at your college or university?
If you’re like many of the schools we partner with, you may initially feel apprehensive about seeking third-party support. Could an outside company ever possibly understand the nuances of your school’s mission, programs, and prospective students well enough to deliver meaningful results?
The short answer is yes. The right enrollment management provider will work shoulder to shoulder with you, establishing a collaborative partnership that combines your institutional knowledge with their industry expertise.
The Case for Partnering on Enrollment Management
Here are five reasons to consider hiring an enrollment management partner:
1. Reliable resources for added bandwidth
Many schools lack the internal resources to manage enrollments effectively. An enrollment management partner can quickly add bandwidth, staffing up and dedicating consistent resources much faster than it takes to make a new hire.
Our enrollment management team at MindMax recently completed 3,000 phone calls for one of our partner schools in just one month—significantly more than they would have been able to accomplish on their own.
2. A business perspective
One significant benefit to bringing in a third-party company is that they offer a fresh point of view.
Internal teams in any organization tend to get stuck doing things the same way they always have and can get caught up in institutional bias. An enrollment management partner introduces a way of thinking from a practical business standpoint that can provide a welcome balance.
3. Increased efficiency and productivity
Schools’ enrollment services departments have substantial information to manage and are often bogged down by the minutiae of tracking, recording, and analyzing their interactions with prospective students.
Partnering with a third-party company allows schools to trade in their color-coded spreadsheets for a proactive Customer Relationship Management (CRM) system that automates the enrollment services process. Improving efficiency and productivity with a CRM provides the opportunity to scale quickly and effectively.
4. Highly trained experts
Many schools’ enrollment services departments are spread so thin that the people fielding phone calls and responding to emails are performing these tasks as “extras” outside the bounds of their primary role. In these cases, the team members interacting directly with prospective students may lack the proper training to serve this function to its fullest potential.
In contrast, hiring an enrollment services partner establishes a direct link to professionals who have been trained and hired specifically for their position and know how to get results.
5. A collaborative partnership
At MindMax, we view our relationships with schools as mutually beneficial partnerships. One of our core values is to be mission-aligned, and you’ll see that reflected in our interactions with you. We’re prepared to do what it takes to understand your prospective students and the unique journey they take to enroll in your programs.
If you have ideas for marketing and enrollment initiatives, we’re all ears. We’ll listen and learn from you, then present our strategic recommendations and best practices so that together, we can come to the best decisions for your school.
Still feeling apprehensive? Let’s talk through your concerns. Contact us today, and we’ll be in touch to set up a meeting soon.