MindMax’s leadership team brings together a broad range of experience in marketing and technology across industries and deep expertise in the higher education field.
Founder & CEO
Lee has led MindMax since its founding in 2009, providing technology-enabled marketing solutions to accelerate enrollments for universities. Lee takes pride in building long-lasting relationships with MindMax’s university partners and building a culture focused on results aligned with clients’ specific needs. MindMax has been named to the Inc. 5000 list of Fastest Growing Companies in Education for four years running. Lee has more than 25 years of experience in the education field, and prior to founding MindMax, he helped guide several Fortune 1000 companies in deploying learning technology strategies. He served as CEO at Acadient and chief learning officer at Element K, Pathlore, and Click2Learn. Early in his career, Lee worked in financial aid and admissions at the University of Rochester. He frequently presents at industry events and serves as an editorial board member and columnist for CLO magazine. Lee graduated from the University of Rochester with a Bachelor of Arts degree in Geology. Besides his many hobbies and interests, Lee loves going to the Adirondacks to camp with his wife and three teenage kids.
“The field of continuing education has grown rapidly over the last decade as adult learners have greater access to programs that can help them advance their careers and personal interests. The way students choose an educational program has also changed dramatically. Here at MindMax, our mission is to be responsive to the ongoing and evolving needs of higher education and to help connect and match university programs with today’s adult learners.”
Brian brings more than 20 years of experience in bridging technology and business to his role leading the technology team at MindMax. An expert in establishing strategic roadmaps to drive sales and marketing initiatives, he is responsible for planning the information technology future for our university partners. Brian oversees all aspects of systems integration, data-driven management, and reporting to accommodate growth objectives. Before joining MindMax, Brian served as vice president of marketing and strategic planning for School Specialty, Inc., the industry’s largest provider of educational products, services, and programs. Brian graduated from Bentley University with a Bachelor of Science degree in economics and finance.
Laura has worked in the higher education field for more than 20 years and has deep expertise in content development, system implementation, and marketing. She works closely with several of MindMax’s partner universities, advising on strategy and managing the execution of marketing and enrollment plans tailored to their needs. Since 2004, as the principal at her own consulting practice, Laura has supported higher education and corporate learning clients across a range of content and technology projects. Previously, she was director of business consulting in learning services at Sapient Corporation, supporting corporate clients in competency mapping, content development, and LMS implementation. As vice president and general manager of Learning Network College, a division of Pearson Education, she led the development of an Internet publishing business within the higher education vertical. She also served as vice president of content at Hungry Minds, an Internet company targeting the adult and continuing education market. Her prior experience in higher education publishing included traditional print and online curriculum development for higher education. Laura earned her Master of Education in curriculum development at Temple University and her Bachelor of Arts degree in Communications at the University of Scranton.
As Vice President of Marketing, Kristine is responsible for managing the strategic direction of MindMax’s client marketing operations in addition to leading all marketing activity to accelerate MindMax growth. Kristine has over 15 years of marketing experience which include working in education, travel, and apparel. Kristine earned her Bachelor of Arts degree at Middlebury College.
Angela provides strategic guidance for enrollment management and marketing services for MindMax’s university partners. She has more than 15 years of experience working in the continuing education field, specializing in operations, enrollment management, student retention, new program development, and in harnessing technology to improve enrollment. Angela works directly with marketing teams at our partner universities to drive enrollment success. Prior to joining MindMax, Angela spent more than a decade in continuing education as regional enrollment director for three Massachusetts campuses and as executive director, overseeing management of all campus operations along with successfully launching hybrid program implementations. Angela earned her Bachelor of Arts degree from Assumption College.
Carrie is an enrollment services manager at MindMax. She has 18+ years of domestic and international sales and customer service experience. When she’s not talking to prospective students on live chat, you can find her enjoying the beach with her children or testing out new recipes in the kitchen.
Chris Aldrich is a Senior Marketing Manager with MindMax. He’s spent his entire career of more than 10 years within the higher education industry, holding various enrollment management positions within undergraduate and graduate education, student affairs, and athletics. When he isn’t in the office he can often be found at one of the local ice rinks playing hockey with his men’s club team.
Amber is the Senior Enrollment Advisor at MindMax. She has been with MindMax for 7 years. When she isn’t busy assisting students she can be found enjoying the beach, raising her 2 daughters and being a political news junkie.
Amy is a Marketing Operations Specialist with 15+ years of experience in email marketing, marketing automation, and Salesforce.com. She likes to challenge herself to think outside of the box when working on client projects.
Andrew Seraphin is a Senior Marketing Manager with Mindmax who specializes in digital marketing strategy and executional leadership. He works closely with clients to help achieve their business goals through thoughtful and efficient marketing plans. Andrew has been leading these tactical marketing strategies for agencies, higher education institutions and music industry brands for over 12 years. In his spare time you will find him running a small photography business and head coaching a collegiate men’s rugby program.
Sarah is a Senior Marketing Coordinator at MindMax and enjoys supporting and collaborating with the many marketing teams at MindMax’s partner schools. Sarah enjoys interior design and worked in the industry for a few years prior to her marketing career. In her free time, she likes to keep busy with home DIY projects.