Our mission is to be responsive to the ongoing and evolving needs of higher education, including continuing education programs, online programs, and non-credit summer courses—for all types of adult learners, everyone except the 18-year-old, on-campus freshman.
The past decade has seen rapid change in technologies that affect every sector of the economy, and in the education field, a growing opportunity for universities to broaden their program offerings. As the educational needs of professionals and the population, in general, have evolved, how an individual makes a decision about which program to take and university to consider has also changed dramatically.
MindMax was founded with the intention of bridging the gap between universities and this new adult learner—from professionals who need to add credentials to their resume to baby boomers looking to pursue an interest. We specialize in connecting students with the universities and programs that fit their professional and personal goals. We work directly with universities, tailoring our services to communicate each partner’s mission, brand, and programs to potential students.
In 2009, MindMax opened its doors in Boston in response to this need in the higher education marketplace. We began work with our first two partner schools, Brown University and Boston University. We developed and implemented marketing campaigns to help the schools more effectively enroll students in non-credit programs online and residential summer programs. We’ve served as a trusted advisor and partner to prestigious universities across the country, including Harvard University, UCLA, and the University of Vermont, to name just a few. See our full list of partner universities.
With an exclusive focus on higher education, we offer strategic marketing and enrollment services powered by best-in-class technologies, to help our university partners to find qualified students for their programs.
Average year-over-year increase in enrollments we realize for our clients
Revenue generated from non-credit program enrollments
The number of students MindMax has impacted
We are individually accountable to each other and our partners, and use hard work and innovation to accomplish our goals.
We strive to learn from all experiences, both successes, and failures, to continually grow.
Align to Mission
We calibrate our marketing efforts and work styles to align with the important missions of the schools we serve.
Build Meaningful Relationships
We love working with each other and enjoy personal relationships within all our university partnerships.
Provide Actionable Insights
We identify patterns and anomalies, construct hypotheses, then test those hypotheses to determine optimal courses of action.
Interested in forwarding MindMax’s mission? Visit our Careers page.