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Discover best practices and tips when it comes to your marketing and enrollment efforts through our webinars and white papers below.

Connecting the Dots: How to Use Your Marketing and Enrollment Data to Make Better Decisions
Enrollment Intelligence: Using Technology to Support a Successful Student Lifecycle
5 Tips for Building an Effective Lead Nurturing Strategy
Resolve Your Enrollment Funnel Challenges to Achieve Your Enrollment Goals
Operate Your Continuing, Professional, and Online Education Unit Like a Business to Stay in Business
From Spreadsheets to Salesforce.com: Using CRM to Increase Internal Efficiencies and Improve Student Experience
Budget Management 2018/19: Aligning your marketing efforts with your enrollment goals
Webinar 8 Summer Wrap Up 2018 & Planning for 2019
The Four Business Models Behind Continuing, Professional, and Online Education Units
Student Lifecycle Technology & Process Ecosystem
The Higher Ed Marketers’ Lead Nurturing Playbook

Reach your enrollment goals by using a data-driven approach

In this webinar, we will walk you through an integrated platform that tracks prospective students and their activities as they move through your enrollment funnel.

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All the Data You Need in One Place

MindMax will show you the importance of capturing data throughout the entire student lifecycle. This recorded webinar will provide an overview of technology and data integration best practices.

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5 Tips for Building an Effective Lead Nurturing Strategy

MindMax will walk your through nurturing techniques that work to increase enrollments and retain students.

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Resolve Your Enrollment Funnel Challenges to Achieve Your Enrollment Goals

MindMax will walk you through each stage of the enrollment funnel to discuss potential action plans based on specific challenges at each stage.

Key Takeaways
  • An understanding of the enrollment funnel and tactics for each stage based on your institution’s goals
  • How to overcome specific challenges within the funnel
  • Actionable next steps on how to create your 2019 strategy
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Operate Your Continuing, Professional, and Online Education Unit Like a Business to Stay in Business

SMU Continuing and Professional Education and MindMax for a deep dive into some of the most pressing challenges facing CE units today, including innovation, leadership, and budget.

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From Spreadsheets to Salesforce.com: Using CRM to Increase Internal Efficiencies and Improve Student Experience

UCI Division of Continuing Education and MindMax for recommendations on how to identify broken processes, adopt and configure supportive CRM technology, and continually optimize your operations.

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Budget Management 2018 – 2019 How much do you need to spend to achieve your enrollment goals next year?

This is a question we are asked often and this is a question with many layers. During this webinar, we will touch on a few factors that drive an institution’s budget.

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Summer Wrap Up 2018 & Planning for 2019

Listen in as Lee Maxey of MindMax, moderates a panel of experienced and knowledgeable summer program leaders who will debrief their Summer 2018 and walk through their planning process for Summer 2019.

Key Takeaways
  • Ideas on how to improve your program
  • How to prioritize your efforts to get the biggest impact to your program
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The Four Business Models Behind Continuing, Professional, and Online Education Units

An introduction to the four most common business models in continuing, professional, and online education, with recommendations on how to leverage strengths, mitigate challenges and drive success within each model.

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Student Lifecycle Technology & Process Ecosystem

Do your technology and business operations support a successful student lifecycle? Learn more about common challenges and how MindMax can help you achieve the desired state ecosystem.

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The Higher Ed Marketers’ Lead Nurturing Playbook

This playbook will serve as your guide to strategically cultivate your continuing, professional, and online education programs’ enrollment pipelines.

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