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Increase Application Submissions with an Automated โEnrollment Advisorโ Sequence
...into one of the following categories: The application is available for download on the website for anyone to access. The application is available for download on the website but it’s...
Marketing to Adult Learners via the Buyerโs Journey
...different questions than someone who has already researched–and short-listed–three nearby institutions that offer financial planning certifications. Uncovering the questions To find the questions, determine the problem your prospective students have...
5 Ways to Set Yourself Up for Marketing Automation Adoption Success
...partner schools: Tracking Application Downloads – After submitting a form to download the application, prospective students receive a series of automated “personal” emails from an enrollment advisor with tips on...
Google Ads Update Poses New Challenges for College Marketing Teams
...for College Marketing Teams Using Broad Match Modifier always posed challenges for marketing teams. Someone searching for “master of digital marketing” could receive the same ad as someone searching for...
Increase Enrollment with these 3 Data Components
...market, there were forecasting concerns for student housing space. Problem identified: Lack of lead nurturing Step 3: Test your data Test alternative approaches to change negative trends and accentuate positive...
Think Like a Student
...I have to log on at a certain time of day? Is the course graded? Will there be quizzes, exams, papers? How do I communicate with a faculty member when...
5 Digital Marketing Questions Your Organization Should Be Asking
...positive indicator that your demand generation strategy is working. However, the ultimate goal is probably increased enrollments. If your latest report tells you that impressions grew by 50%, that’s only...
Five Enrollment Process Improvements for Growth
...Can applicants complete the application in their preferred style of communication? 5. Develop a coordinated outreach communication plan for admits Congratulations! You worked hard to get prospective students to the...
A Proactive CRM Tool Does More for Colleges Than Just Collect Data
...the system. When Task 1 is complete, it kicks off Task 2. When Task 2 is complete, it kicks off Task 3.—and so on and so forth until the end...
Getting Results Is Simply Good Business
...transparency, integrity, and a commitment to getting results will keep MindMax and our clients achieving success for years to come. Ready to get results the MindMax way? Contact us today....