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The Value of Transparency During OPM Transitions
...Without this comprehensive data, schools may not have a complete picture of the resources and infrastructure needed to achieve similar results independently. As a result, schools that transition away from...
Reviving the Lost Art of Learning
...walk away from the classroom or the computer, are we walking away from learning? When we complete our formal education, do we stop learning? Have we lost our child-like instinct...
Forget About Ebbinghaus and Bring on More Meaningful Learning Time
...their students passed the state math tests last year, and 68 percent passed the reading tests. This compares to 35 and 30 percent passing citywide. This is impressive, but given...
Lessons in Unlearning
...unlearn a lot of the test-driven, grade-obsessed behaviors that many of us grew up with and replace them with more meaningful engagements. Our system of higher education bears the burden...
The Myth of Data-Driven Decision Making
...My core issue with the term is that it establishes unrealistic expectations for most businesses. Sure, the corporate giants of the world (oil companies, banks, media conglomerates) have visibility into...
3 Tips for Using LinkedIn as a Higher Education Marketing Tool
...the social media pack, specifically when it comes to the adult, distance, and professional education audiences. No other social media platform offers you the opportunity to differentiate your institution and...
How Colleges Can Gain the Most Value from Marketing Partnerships
...Streamline Communication Choose one person to own the relationship. Streamlining communication between teams builds trust and rapport. It also helps avoid unnecessary confusion. Select one person on your team to...
Using MOOC Data for Your Benefit
...courses, or MOOCs. Organizations like edX, launched by Harvard University and MIT, have added dozens of leading schools to present free courses online. Coursera and Udacity have, too. Each of...
5 Tips to Help Your School Enroll More Students
In today’s education landscape, competition for student enrollments is stronger than ever. Your school may be investing heavily in filling its enrollment funnel with qualified prospective students, known as demand...
Using Marketing Automation in Higher Ed to Scale Efforts
Marketing Automation Tools are Great – But Do You Know Why You Need Them? You spend a lot of time, energy, and resources obtaining new leads. Automating follow-up communication is...