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Does Higher Ed's Value Proposition Resonate with Adult Learners?
...steadily over the past decade, leading to an inevitable reduction in traditional college enrollees aged 18 to 24. There is also an increasing number of students simply opting out of...
Why Disqualifying Students in Your Higher Education Enrollment Funnel Is a Good Thing
...a form on a social media platform and those who manually complete a more comprehensive form. When schools don’t verify their leads, they risk large email unsubscribe rates, which can...
Student Retention: Rethinking in the Context of Adult Learners
...completing a degree in a set amount of time simply isn’t realistic. It’s not that they lack the commitment, desire, or drive to go to school. Instead, it’s that school...
Diversity is Learningโs Business
...— people simply because of where they hail from, the language they speak and beliefs they hold, even intolerant ones. Consider this: Most companies sell their products or services to...
The College Oversell Crisis
...sectors of the U.S. economy currently are overpitching four-year degrees. According to analytics software company Burning Glass Technologies, 31 percent of postings for IT help desk roles request a bachelor’s...
Using Data-Driven Insights to Increase Enrollments
...reporting is a critical first step to understanding that journey. Unfortunately, marketing and enrollment data is not always available, or the data comes from multiple sources. This makes it difficult...
Why the Pain of Same is Hurting Enrollment Numbers
Evolve now or put your institution’s enrollment numbers at risk In the (then) breakthrough book published nearly a decade ago, The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep...
This is Not a Drill: COVID-19 is a Catalyst for Long-Term Change
...future instead of simply triages the present. A newly imagined system would focus on: creating safe spaces where students can have coming of age experiences preparing students for the current...
High Traffic, Low Conversion Rates: Why Your Website Might Be an Obstacle to Student Enrollment
...encounter a website that’s disorganized, unintuitive, or lacking key information, increased traffic won’t translate into higher conversion rates. It’s simply a waste of your school’s budget. I often say, “Don’t...
Mindmaxing Podcast: Episode 22 with George Irvine
...latest episode of our MindMaxing Podcast series, “Adolescence to Adulthood,” Dr. Irvine notes that a more affordable and flexible education model is needed. The pandemic provided a catalyst for change....