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Your Guide to 2024 Higher Ed Events
...Conference brings the higher ed community together in Chicago to share ideas and insights on the latest in the field. Learn from HLC staff and leading thinkers, researchers, and advocates...
Successful Higher Education Marketing Engagements Begin with Realistic Expectations
...continues, the marketing partner should identify if an engagement is veering off track and make necessary corrections. Schools need to clearly communicate any changes that could impact results (e.g., website...
Whatโs the Best Way to Facilitate Success for Adult Learners?
...what they’ve already completed Provide a concierge model to students with strategies making it easier for them to stick around Conduct an online new student orientation so students aren’t required...
Marketing Persona Examples for Adult Learners
...their motivation for enrolling in the program. Using Statista to develop a marketing persona Statista has free and paid information available. In this example, I accessed free information, Reasons for...
Case Study: Summer Session Enrollment Growth with MindMax
...marketing campaigns as well as “guerilla tactics” such as placing vivid posters in common areas and distributing free marketing swag on campus. 4. Improved digital campaigns boost summer program web...
You Want Student Athletes on Your Team
...with the idea of finding an opportunity with a company that would value everything that a student athlete puts into competing. Student athletes know what competition and overcoming adversity are...
The Old-School Marketing Technique Youโre Overlooking
...train our call center teams on at MindMax: School mission statement Benefits, advantages, and what makes the school great Common questions about the school Common questions about the application process...
Summer Programming in Higher Ed: A Roadmap for Success
...no direct influence. Let the change adoption curve inspire your communication about summer programming. There is a tremendous opportunity to learn from resistors. Ask these folks lots of questions to...
Mindmaxing Podcast: Episode 25 with Will Patch
...students. In the latest episode of our MindMaxing Podcast series, “Adolescence to Adulthood,” Will discusses the existing barriers to higher education, such as standardized testing and expensive tuition, as well...
Is a 4-Year College Degree Still Necessary?
...of change in technology means that learners may be better off dividing their investment in education over a period of years to keep up with the latest trends. 4. A...