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Are You Using Email Effectively to Nurture Prospective Students?
...about instructors and program directors. Email #3: Student testimonials to help prospective students visualize themselves in the program. Don’t forget to include a picture of the person giving the testimonial! ...
How Storytelling Deepens Our Collective Empathy
...one another, if you could call it that, is pure rivalry. They don’t identify as having anything in common, because they have only one data point by which to compare...
Live Chat โ Whatโs the Sweet Spot?
The sweet spot is a place where a combination of factors results in a maximum response for a given amount of effort. We often hear the word sweet spot in...
How Colleges Can Create a Personal Experience Without In-Person Interaction
The COVID-19 pandemic has indelibly changed the way we interact and communicate. Now that the vaccine rollout is in place, there’s finally an end in sight, though experts predict we...
The Case for Increased Customer Service Throughout the Student Lifecycle
...Some of the unfriendly realities we’ve most commonly observed at schools include a disorganized front desk staff, complicated application process, confusing website, lack of contact information available (live chat is...
Next-Level Reporting Methods for Higher Ed Marketing
Overcome reporting challenges by integrating your data – effectively In a previous blog, we shared the four biggest challenges we’ve seen with our clients when it comes to producing full-funnel...
When Higher Ed Marketing Is Mission-Aligned, Everyone Wins
...So we put in the work to ask questions, listen, and work shoulder to shoulder as true partners pursuing a common goal. Creating on-brand experiences The work is well worth...
3 Key Themes at the CFES Brilliant Pathways Conference
...college and career readiness during a period of accelerating change. I was fortunate to attend this event myself. You might be wondering why someone like me, whose company focuses on...
Where's Your Data? Find It, Map It, Use It
...educational path, such as completing a certificate course. Something MindMax commonly runs into with schools is untapped data sources: conference registrants, alumni lists, etc. There’s almost always value in these...
Summer Programs
...summer programming at your school, but the most compelling might be student success. Students who take summer classes experience less learning loss than those who don’t. They stay closer to...