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Increase Application Submissions with an Automated “Enrollment Advisor” Sequence
...into one of the following categories: The application is available for download on the website for anyone to access. The application is available for download on the website but it’s...
5 Ways to Set Yourself Up for Marketing Automation Adoption Success
...partner schools: Tracking Application Downloads – After submitting a form to download the application, prospective students receive a series of automated “personal” emails from an enrollment advisor with tips on...
High Traffic, Low Conversion Rates: Why Your Website Might Be an Obstacle to Student Enrollment
...pitch until you have a catcher behind the plate.” An effective website takes prospective students on a journey to enrollment that’s relatively frictionless, intuitive, and comprehensible. That journey takes time:...
Summer Sessions Are Integral to Student Success in Higher Education
...past decade, higher education institutions have gradually shifted their perspectives to view the academic year more holistically. Standard offerings that arose during this latest era expanded beyond the summer to...
Outlook Broke My Email! – How to Optimize Your Emails Across All Browsers and Servers (Part I)
...and differences in your audience’s email clients. Whether you want to leverage the latest web design trends like html5 video and animations, or just settle for some images and a...
Educating for a Fluid Future
...this blast from the past: In 1986, WordPerfect was America’s best-selling word processing software. However, after being purchased by software and services company Novell in 1994, top managers at Novell...
Live Chat – What’s the Sweet Spot?
...to customers in hopes that it will result in a sale or better the customer’s overall experience on their website. Anyone who has shopped on a major retailer’s website has...
Not-So-Great Website? Get Live Chat.
...of importance, the thought comes to mind: I need more information. Sometimes all the data referencing the item in question is listed in the website nicely. Sometimes, it’s not so...
Increase Enrollment with these 3 Data Components
...trends. Now that clear problems have been identified, you can test different tactics to remedy them. Here are those same client examples and what we tested. Example 1: A highly...
From Seattle, WA to Portland, ME: Highlights from the 2017 UPCEA Regional Conferences
...and in the world. Dr. West and his colleague Carl Bergstrom created a class (and website callingbullshit.org) focused on combatting misinformation, specifically focused on data, figures, visualizations, and statistics. I’d...