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Boston Marketing Mama: How I tie my “mama skills” into 5 marketing strategies for MindMax’s partner schools
...friend to learn more. They are your brand champions so give them the power. Test, test, test I found this quote to be very relevant: The beauty of “spacing” children...
How to Plan a Successful Lead-Capturing Webinar
...your institution, select the most compelling criteria for that program. For example, if you are promoting an environmental science program to increase fall enrollments, you will need to gather all...
A Coronavirus Reflection
...I have been sharing our daily trials and successes while navigating the mercurial set of regulations and qualifications. Most of us have managed to obtain financial support for our companies,...
Five Enrollment Process Improvements for Growth
...Can applicants complete the application in their preferred style of communication? 5. Develop a coordinated outreach communication plan for admits Congratulations! You worked hard to get prospective students to the...
Marketing to Adult Learners via the Buyer’s Journey
...choose. To appeal to this group of prospective students, offer multiple pieces of content that answer their questions within this buyer stage. For example: Case studies Testimonial videos Free mini...
Left Foot or Right Foot? That is the Question.
...to fail with lower consequence? How can you turn up the heat to forge strengths to a level of unconscious competence? Use the foot that works best for each occasion....
Paul LeBlanc Wants Higher Ed to Put Students First
...teaching.” This philosophy has driven the student-first innovations at SNHU, where policies are designed to meet the real needs of students, especially working adults. Watch the full conversation. https://www.youtube.com/watch?v=fAcFN8i1IFM Participants:...
The Case for Increased Customer Service Throughout the Student Lifecycle
...Some of the unfriendly realities we’ve most commonly observed at schools include a disorganized front desk staff, complicated application process, confusing website, lack of contact information available (live chat is...
Case Study: Summer Session Enrollment Growth with MindMax
...tactics; and reducing friction in the registration process. Here are some examples of the results: 1. Personalized outreach boosts student response rate to 43% MindMax A/B tested a personalized summer...
The Higher Ed Umbrella Is Big Enough for Everyone
...way that is mission-aligned, adaptive, and financially sound. The higher ed umbrella is big enough for everyone. Follow me on LinkedIn for more commentary on the latest higher education news....