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Top Q&A from Our Webinar on Reaching the Right Audience for Your Noncredit Program
...a new program, look at similar programs from your competition to see who they are targeting. For both new and existing programs, think about what people can do upon completion...
Tackling Employee Student Debt
...the company. That sounds like an investment in both a company’s and a graduate’s future. Lee Maxey is CEO of MindMax, a marketing and enrollment management services company. To comment,...
New Educational Paradigms Start with "I Don't Know"
...I feel like there is an impending abyss that I must avoid at all costs. In these times, it helps to have companionship to support me through the difficult learning...
Using MOOC Data for Your Benefit
...courses, or MOOCs. Organizations like edX, launched by Harvard University and MIT, have added dozens of leading schools to present free courses online. Coursera and Udacity have, too. Each of...
Getting Results Is Simply Good Business
...comes to marketing for higher education. There are tried-and-true strategies and best practices, of course. But even those evolve to align with emerging marketing trends. For example, digital marketing today...
Data On What Learners Want is Out There, and Schools Have It
...is your local university’s school of education. For example, Boston University’s School of Education and the Lesley Graduate School of Education are both gathering data on how best to push...
How Colleges Can Gain the Most Value from Marketing Partnerships
...Streamline Communication Choose one person to own the relationship. Streamlining communication between teams builds trust and rapport. It also helps avoid unnecessary confusion. Select one person on your team to...
Higher Education Best Practices for Social Media Advertising
...copy reflects that. We balance an element of professionalism with simple language that won’t come across as intimidating. Facebook Ad Story Example Facebook Ad Example Instagram Advertising Higher education marketing...
How Colleges Can Create a Personal Experience Without In-Person Interaction
The COVID-19 pandemic has indelibly changed the way we interact and communicate. Now that the vaccine rollout is in place, there’s finally an end in sight, though experts predict we...
Is a 4-Year College Degree Still Necessary?
...comprises many opportunities for learning, and its value extends well beyond serving as an avenue for obtaining a 4-year degree. From research institutions making groundbreaking discoveries to community colleges teaching...