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When Higher Ed Marketing Is Mission-Aligned, Everyone Wins
Higher education institutions don’t always make the most rational decisions from a business perspective. And that’s okay. It’s something I’ve come to terms with over my 15 years working with...
Design to Click: 5 Email Marketing Tips to Captivate Your Audience
...that comprise your brand over the evolving channel of email marketing. Marketing automation software has completely revolutionized how email and digital marketing is conducted. Today’s prospective students are time sensitive...
Demand Generation
...assets, such as banner and social media ads, to promote your brand and programs. With the latest design trends in mind, we create tailored designs to showcase your brand and...
Mindmaxing Podcast: Episode 17 with Nancy Coleman
...MindMaxing podcast wherever you listen and subscribe to podcast content. Watch: Listen: Follow the MindMax blog for our latest podcast content, thought leadership posts, and other insights into higher education....
Mindmaxing Podcast: Episode 14 with Patricia Malone
...can also find the MindMaxing podcast wherever you listen and subscribe to podcast content. Watch: Listen: Follow the MindMax blog for our latest podcast content, thought leadership posts, and other...
Mindmaxing Podcast: Episode 15 with Kim Rutigliano
...episodes here. You can also find the MindMaxing podcast wherever you listen and subscribe to podcast content. Watch: Listen: Follow the MindMax blog for our latest podcast content, thought leadership...
Enrollment Services
...LiveChat The MindMax team will answer questions about your programs, asked on your website in the simple LiveChat platform. LiveChat data can be integrated with other software (including MindMax Enrollment...
PLAs: How Many Credits Do You Get for Living?
...and badges are the future in education—and the workplace. Prior learning assessments (PLAs) are another commonly accepted indicator of skill and competency worthy of a closer look. PLAs Give Credit...
Are You Taking It Personally?
...by these questions, which are red herrings. Consider a CLO making a policy decision about professional development plans for her company. Or take a college dean deciding how best to...
4 Dimensions of Portfolio Rationalization in Higher Education
...the school or unit The market opportunity of the specific type of program (e.g., growing vs. declining, highly competitive vs. non-competitive) Reckoning with the Opportunity Costs of Different Programs Acknowledging...