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Mindmaxing Podcast: Episode 23 with Mike Flanagan
...of the Mastery Transcript Consortium, is focused on creating educational pathways that empower graduates even after they’ve collected their diplomas. In the latest episode of our MindMaxing Podcast series, “Adolescence...
Mindmaxing Podcast: Episode 6 with Jerry Rhead
...can also find the MindMaxing podcast wherever you listen and subscribe to podcast content. Watch: Listen: Follow the MindMax blog for our latest podcast content, thought leadership posts, and other...
Mindmaxing Podcast: Episode 18 with Debra Iles
...MindMaxing podcast wherever you listen and subscribe to podcast content. Watch: Listen: Follow the MindMax blog for our latest podcast content, thought leadership posts, and other insights into higher education....
Celebrating 15 Years of Partnership with Higher Ed
...schools’ needs and adapt to the latest higher education trends. It’s also why we don’t hesitate to push back gently when we know there is a better way. Early in...
How to Use Mid-Funnel Content in Higher Education Remarketing to Drive Action
...banner ad a few hours later—perhaps the next day—reminding you to complete your purchase. If a few days pass and you still haven’t taken action, you’ll probably come across another...
5 Ways Colleges Benefit from Marketing Dashboards
...Here’s a (simplified) sequence of data that we might examine: Website Visits → Leads → Applications → Enrollments The colleges we work with find it helpful to visualize these metrics...
Are You Unconsciously Excluding Potential Students?
...answers lie in doing the deep work, as individuals and as institutions, of examining our own beliefs, identifying and acknowledging our unconscious biases and oversights, and looking for common bonds...
4 Ways to Turn Educational Obstacles into Opportunities
...that reach all types of learners. Marketing opportunity: Create a buyer’s journey of small, easy-to-take actions that don’t require complex forms or a major time commitment. Disconnected from direct conversation? ...
Using Data-Driven Insights to Increase Enrollments
...reporting is a critical first step to understanding that journey. Unfortunately, marketing and enrollment data is not always available, or the data comes from multiple sources. This makes it difficult...
Three Thoughts On The Understanding That Knowledge Is Power
For millennia, knowledge has always been equated to power. Information was once a scarce commodity and those who held the information or knowledge were generally already in power or had...