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4 Key Metrics to Track and Analyze in Your Higher Ed Enrollment Funnel
...time of year, so examining—for example—Fall 2021 compared to Fall 2020 will provide the most valuable insights. We also recommend drilling down deeper into each term to clearly understand trends...
How Higher Education Marketing Can Help Your School Write Better Content
Do your school’s marketing communications resonate with each of your distinct but equally essential audience segments? Communication in higher education marketing is anything but simple. In many cases, schools’ audiences...
Re-Enrollment Success Story: CSUDH Campaign Engages Former Students
...this market. They decided to begin at the micro level: reengaging their own non-degreed students via a compassionate re–enrollment initiative. Hearing Stories from Non-Degreed Students “We discovered there was a...
It's Time to Make College Admissions Less Exclusionary
...just a few: Direct admissions Many schools across the country are testing the concept of direct admissions to grow enrollments. Companies like Niche, Concourse, and even the Common Application are...
Student Retention: Rethinking in the Context of Adult Learners
...completing a degree in a set amount of time simply isn’t realistic. It’s not that they lack the commitment, desire, or drive to go to school. Instead, it’s that school...
5 Humanization Trends to Inspire Your Higher Education Marketing
...be incredibly effective. Hearing from professors and students also provides a valid testimonial and proof of outcomes (i.e., ROI). For example, Rice Business’s Day in the Life series follows MBA...
Applying Soccer Wisdom to Higher Education Marketing
...foot. When it comes to enrollments, a school’s right foot is the segment of prospective students who would apply to a program even if the school did the bare minimum...
The Gig Economy is Here to Stay—What Does That Mean for Higher Ed?
...on their own criteria: which fields offer the greatest training opportunities; which fields are most in need of training; which fields best align with the school’s current capabilities; etc. From...
NAASS and MindMax Sponsor Research to Gather Summer Sessions Data
...highway to earning a 4-year degree. The research that will come out of this study promises to provide compelling insights into how the inclusion of summer sessions plays out for...
4 Marketing Automation Tips for More Effective Email Sequences
Using email to nurture prospective students is an essential component of any college’s marketing and enrollment strategy. At MindMax, we specialize in creating targeted email communications to help our clients...