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You Want Student Athletes on Your Team
...with the idea of finding an opportunity with a company that would value everything that a student athlete puts into competing. Student athletes know what competition and overcoming adversity are...
Taking the High Road
...a potential resource for discussing topics too hot to handle on the job. Lee Maxey is CEO of MindMax, a marketing and enrollment management services company. To comment, email editor@clomedia.com....
Forget About Ebbinghaus and Bring on More Meaningful Learning Time
...their students passed the state math tests last year, and 68 percent passed the reading tests. This compares to 35 and 30 percent passing citywide. This is impressive, but given...
Google Ads Update Poses New Challenges for College Marketing Teams
...reaching the right audience, they’ll waste valuable time and money attracting and contacting the wrong potential students. That’s why when it comes to paid advertising, lead quality matters more than...
The Myth of Data-Driven Decision Making
...My core issue with the term is that it establishes unrealistic expectations for most businesses. Sure, the corporate giants of the world (oil companies, banks, media conglomerates) have visibility into...
First Lady Jill Biden Gives Community Colleges a Major Platform
...future, I see community colleges evolving to play a similar role in their communities as libraries have come to serve during the information age: a repository of information that is...
MindMaxing Podcast: Episode 1 with J. Kim McNutt
...and subscribe to the MindMaxing podcast on our website here. Follow the MindMax blog for all of our latest podcast content, thought leadership posts, and other insights into higher education....
Understanding Adult Learner Buyer Behavior
...website, program-specific webinars, and provide easy access to a knowledgeable person that can help (via live chat or phone). Buying behaviors of adult learners Many prospective students conduct research while...
2 Keys to Marketing Automation Success
...just one area: communicating with leads. My two biggest recommendations are given below. While they may seem obvious and simple, you’d be surprised at how many companies continue to overlook...
UPCEA MEMS Conference: AI, Authenticity, Limitations of Measurement
I’m pleased to share that the latest UPCEA MEMS: Marketing, Enrollment Management, and Student Success conference was as satisfying as always. One thing I love about this conference, hosted by...